Princeton Optimization

AI in Rail: From Experimentation to Strategic Imperative

Built on precision, safety, and long investment cycles, the rail industry has historically adopted innovation deliberately rather than aggressively. Significantly, AI is reshaping that pattern. Insights from the first two years (2024 and 2025) of the AI In Rail survey, conducted by Princeton Consultants with the Northwestern University Transportation Center (NUTC), point to a clear […]

Optimization: Behind the Scenes But Essential

In September Irv was interviewed for the “Global Visionaries” podcast by Carlos Ponce. Listen to the full episode here: https://www.advancio.com/advancio-talks-season-2-episode10-with-irv-lustig/. Following are lightly edited excerpts. Carlos: Tell us about Princeton Consultants. What is your value proposition? What problems do you solve? Irv: I joined Princeton to help grow the optimization part of the business. We […]

Streamlining Airline Operations with Optimization and AI

For the Optimization Catalyst podcast (listen here) Steve spoke with Solange Gelman, Director of IT Application Development and Airport Operations Technologies at United Airlines, and David O’Keefe, head of Alliances America at Gurobi. Following are lightly edited excerpts. David: Solange, you oversee both passenger-facing and operational technologies at United Airlines. Could you give us a […]

2022 Survey Results Analysis: Digital Disruption in Freight Transportation and Supply Chain

Every year Princeton Consultants surveys executives about digital disruption and its impact on freight transportation and supply chains. In 2022, as with previous years, the largest segment of survey responders, 58 percent, were executives at transportation carriers. The other segments were: Finance, Media and Government executives, 19 percent; Shippers executives, 15 percent; and Suppliers executives, 8 percent. […]

Supply Chain Meets the Metaverse

The metaverse buzz has begun and Transportation and Logistics executives should pay attention. In fact, we think it is inevitable that the metaverse—Virtual Reality (VR) and Augmented Reality (AR)—will impact the industry in a variety of ways. The Big Four have made big bets on the metaverse. Facebook, which purchased the Oculus Company, then the […]

2020 Survey Results: Digital Disruption in Freight Transportation and Logistics

Princeton Consultants recently conducted its annual survey, begun in 2016, of transportation executives about their views of disruptive technologies and the impact on business areas. CEO Steve Sashihara summarized the results on a conference call with Stifel Managing Director of Research David Ross. Following is a lightly edited excerpt. Half of the respondents are executives […]

Coronavirus and Supply Chain Failures: Techniques to Mitigate the Bullwhip Effect

On a March 27 conference call with Stifel Capital Markets and transportation executives nationwide, Steve summarized the results of the annual Princeton Consultants survey about tech disruption in freight transportation and logistics. This Freightwaves article summarized the survey and the findings. In the second half of the call (lightly edited excerpts below), Steve explained that in […]