Assets to Optimize

Optimization improves decision making about assets -- meaning anything of value the business exercizes some control over.

Here are types of assets that we have found generate high value in optimization. In reading more about the cases, you’ll see that each business was optimizing more than one type of asset. In examining these cases, consider as well the multiple decision types and optimization challenges.

Optimization has great potential, which is actualized only if the optimizers can accurately model the complete problem domain.

For an optimizer, assets are governed by rules and constraints: physical, regulatory, contractual, marketplace, policy, and practical.


Employees, vendors, customers, shoppers

Raw Materials

Raw materials, components, finished goods


Storage or shipping containers, shelf space


Trucks, planes, trains, ships, manufacturing equipment


Farms, distribution centers, transit points


Capital funds, investment portfolios

Digital & Other Intangibles

Web space, TV/radio time, intellectual property