The Hero’s Journey and Optimization: Following UPS on the Road to Epic Savings and Improvement. Part 1.

What do Dorothy from “The Wizard of Oz,” Luke Skywalker, Frodo Baggins, and Harry Potter have in common? They all participate in “the hero’s journey,” a term coined by Joseph Campbell, whose great book, The Hero with a Thousand Faces, famously asserts that the hero’s journey has been told thousands of times through history, and […]