Princeton Optimization

Streamlining Airline Operations with Optimization and AI

For the Optimization Catalyst podcast (listen here) Steve spoke with Solange Gelman, Director of IT Application Development and Airport Operations Technologies at United Airlines, and David O’Keefe, head of Alliances America at Gurobi. Following are lightly edited excerpts. David: Solange, you oversee both passenger-facing and operational technologies at United Airlines. Could you give us a […]

Innovation at UPS and Throughout Transportation and Logistics

For the Optimization Catalyst podcast (listen here) Steve spoke with Suzay Passari, Head of Innovation and Transportation at UPS, and David O’Keefe, head of Alliances America at Gurobi. Following are lightly edited excerpts. Sunzay noted that UPS, a 118-year-old company, presents unique challenges and opportunities for transformation due to its established legacy in technology, processes, […]

Optimizing in Mongolia and Beyond: an Interview with Bolor Jargalsaikhan

The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets by Steve Sashihara (available on Amazon Kindle) was translated in 2025 into Mongolian by Dr. Bolor Jargalsaikhan, an optimization practitioner and CEO of Data Deus, based in Ulaanbaatar. View scenes from the launch party here. Bolor kindly answered the following questions.   What […]

Black Boxes, Free Puppies and Spare Cycles: Conversations with Optimizers

Steve has recently conducted webinars for Gurobi about best practices in applied optimization. Following are excerpts from the Q&A sessions. Question: How do you use optimization project valuation frameworks and practices effectively for strategic planning? Steve: As you suggest, it isn’t easy to measure impact in strategic planning. One approach is to build a tool […]

Crossing the Chasms: Advancing Optimization from Niche to Mainstream Impact

Following are excerpts from Steve’s Jan. 25 webinar hosted by Gurobi Optimization. The AI optimization success lifecycle—from the charter to the harvest—represents a wonderful world. However, today we will get away from the “wonderful” and talk about what really happens in the field. Often, colleagues and I see that a chasm forms between the early […]

A Practitioner’s Thoughts for Advanced Analytics Students

Steve recently gave a guest lecture to Professor Shruti Sharma’s introductory class on optimization for graduate students at the NYU Tandon School of Engineering, in the Technology Management and Innovation Department. Following are lightly edited excerpts. Scalable “Scalable” is something that everyone your age has heard a bunch of times. For my generation and older, it […]

At Rail’s Exciting Inflection Point with RailPulse and IoT

Following is an excerpt from Steve’s 3/31 presentation to transportation and logistics executives, hosted by Stifel’s equity research group. There are rail executives who talk about disruption because, starting around 2011, the railroads started to lose massive market share to trucking. The gap is presently widening. If rail transportation costs less and improves supply chain […]

Talking Tech with Truckers: AI and Chatbots

On April 6, Steve Sashihara returned to Road Dog Trucking Radio to discuss trucking and emerging technology. Following are excerpts of his conversation with host Mark Willis. Mark Willis: It’s great to welcome back Steve Sashihara with Princeton Consultants. Steve Sashihara: Thanks, Mark. Great to be on. Every year, we do a survey with transportation executives on what’s […]